CRYSTAL WORTHEM
CW.
A
MAVEN
Marketing
WITH OVER 20 YEARS OF EXPERIENCE,
Crystal Worthem has led teams cultivating marketing solutions that drive growth among the world’s most influential brands. Under her experience, she has excelled in all areas of marketing including media, brand, experiential, branded content, multicultural, product and global marketing finding opportunities to uplift marginalized communities.
Her work and expertise has been featured in some of the world’s largest publications/networks including
Prior to
her time
at meta,
Crystal was a leader at Ford Motor Company, most recently leading Global Brand Experience and Marketing Director for Ford Middle East and Africa managing product and consumer marketing for 67 countries and based in Dubai, UAE.
During her 20+ years with Ford Motor Company
In her career she led the Global Diversity & Inclusion culture strategy and served as an HBCU recruiting lead for Florida A&M University bringing in over 100 interns and direct hires. She led the charge on strategies to drive impact in the African American community company-wide taking a holistic approach including philanthropy, financial education and marketing that was inclusive/representative from the agencies to talent and production companies, driving double digit growth in sentiment and market share.
She was recently featured on the cover of Event Marketer Magazine as the Captain of their 2020 Dream Team and recognized as a Young History Maker by the Michigan Chronicle, Top 40 Under 40 by The Network Journal & Florida A&M University, named Marketer of the Year by Target Market News.
Challenging professionals
TO STAND IN THEIR AUTHENTICITY
WHILE EMBRACING THEIR SHIFT.
CRYSTAL WORTHEM
CONNECT WITH CRYSTAL WORTHEM TODAY CONNECT WITH CRYSTAL WORTHEM TODAY
THOUGHT LEADER . MENTOR . SPEAKER . PANELIST
WORTHEM
CRYSTAL
cw
WITH CRYSTAL
CONNECT
A GLOBAL EXECUTIVE
merging her 20+ years of experience as a marketing maven to cultivate marketing solutions that drive growth among the world’s most influential brands.
SHE
OFFERS
a global perspective based on tradition, innovation and engagement merging her vibrant personality with holistic and innovative experiences.
CONNECT WITH ME ON SOCIAL MEDIA!